How and Why You Should Run Your Own Business in the Health and Beauty Sector

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Running Your Own Business

As someone with a savvy business mind, it has come to the time in your life where you are going to cash in your savings, which you have astutely kept for years so that you can pursue your lifelong dream of owning and running your own business. Now you have arrived at this exciting new chapter in your life, you will have a big decision ahead of you, and that is choosing what type of business you are going to run. You will want to enter an industry that is growing and has a high demand for innovation so that you can ensure your hard-earnt savings are going to good use. A great industry to consider is that of health and beauty. This industry will provide you with a strong foundation of demand for products and will keep you motivated to strive for excellence. This industry is also a hive for creativity and thinking outside of the box. In this article, you will get the tools and information you need to kick start a thriving business in this exciting industry.

Running Your Own Business

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Market research

Any smart, prospective business owner will know that they need to do their market research into a sector before they start laying down any investments, so it important you start to learn about the health and beauty industry as soon as possible. The health and beauty sector has seen significant growth in the UK, with the sector predicted to grow by 21.1% in the next five years, which is a good indicator that the market will be expanding in the United States as well. This makes it a booming investment opportunity waiting for you to take advantage of it. However, the health and beauty sector is broad, so you need to really hone what it is you want to be focusing on, and a good way to begin to do this is by finding popular skin care blogs to follow which will give you the low down on what consumers are really looking for so you can start creating a business plan and product portfolio with content that is meaningful and really resonates with investors.

Thinking outside of the box

When exploring this business opportunity and thinking about what products you are going to create, it is vital that you think outside the box and fill a gap in the market with your innovative take of health and beauty. One market that is growing exponentially is that of CBD oil. To understand why so many people are using this cannabis extract product you need to start by researching the many uses of CBD oil. Also referred to as hemp oil, one of CBD’s primary uses is for the relief of pain, which has now been officially proven to be scientifically correct, even helping individuals with conditions such as chronic pain cope. Alongside this, CBD oil also often gets used for the treatment of skin ailments such as acne, as well as having effects in the treatment of depression and anxiety. This combination of uses for both a consumer’s health and as part of their beauty regimen make CBD oil a valuable market to explore.
The effectiveness of CBD oil comes from the cannabinoids that are found in the extraction process which have proven to have healing properties and are free from the psychoactive element of smoking weed, so consumers get the benefits of hemp without the high.

Producing a high-quality product

With this in mind, should you choose to produce either CBD oil or make use of the healing properties of hemp by using it as an ingredient of some of your products, you will need to look into how you are going to produce your hemp product. The extraction process requires a rosin press machine which is a solvent-free way to create cannabis concentrate that can be used to create the CBD oil that has a vast range of medicinal purposes, and you can get more info about these machines online. The benefits of using a rosin press machine rather than solvent-based extraction methods are that you will emerge with a better quality of product. One reason for this, for example, is because other methods use heat to extract the oils but, in doing so, the heat actually begins to destroy the cannabinoids that give CBD oil its beneficial properties. Within a growing market, with competition on the rise in the industry, you don’t want to be putting out a product that is substandard, so by investing in a rosin press machine, you can be sure that you are providing the best product possible for your prospective consumers and stand out from the start as an exceptional supplier.

Setting up shop

Aside from deciding on the products you want to make and perfecting the process of doing so, you also need to learn the essential things to know before starting up a business so that you don’t enter this world blindly. Of course, you may be reading this as a seasoned business person who has already been through the set-up process but, if not, take some time to really understand what you are getting into and how to steer through the choppy, uncertain waters of the early days of owning a business.

One very important rule to learn early on is how to read your customers wants and needs. You may think that this is simply done by listening to what they have to say and, if you have an online platform, providing a section for feedback and comments. This is a good start, but you need to recognize that there is often a disparity between what people say and what people do, so, as much as you should absolutely listen to your customers, make a note of what they are actually spending their money on. They might like the sound of a huge number of products in theory, but if they are only repeatedly buying one, then work out what it is about that one particular product that has captured their attention and try to apply it to the other products in your range.

Choosing the best partner

On a practical level, it is also important that you very carefully think about who you are going to go into business with. There are lots of considerations for choosing a business partner that you will need to give some serious thought to before making any concrete choices. The temptation here is to hire your most trusted friends or maybe even family members, but this is not always the wisest choice. Whilst being in business with your best friend may sound like a dream come true in theory, in practice it can be the absolute opposite, especially if you are the main boss. What tends to happen when you work with friends and family is that they, without any intention a lot of the time, start to take things for granted and cut corners, assuming it will be fine because they don’t really see you as a boss but just their friend. It is always far more beneficial to start from scratch in terms of finding employees and partners so that you are hiring people with qualifications and business experience. This will help to ensure your professional and personal life doesn’t become too intertwined and more complicated than it has to be.

Another valuable step you can take is, when hiring a business partner, is to give them a trial period where you can both see how you work together, check that your work ethic is compatible with theirs and that you both have the same ambitions and goals in mind for the company you are building. You must remember that as exciting as starting your own business is, it need not be a fast-paced process. Really take your time to find the right partner and, when you are ready, be sure to do the same trial process with employees so you can be sure that everyone on your payroll is singing from the same song sheet.

What to do when success comes your way

Once you have got your business up and running for a little while, and are starting to see both the profits from and demand for your product line begin to rise, you will doubtlessly start looking to expand your product line. Even though this may be something seemingly very far ahead in your future, it is always good to have ideas for expanding your product line already in place so that you won’t be wasting any time when you do start to find success. One way to find some true innovation in creating new products is to look outside of the sector you are working in for inspiration as this often brings about the most interesting ideas.

So, now you know everything you need to get started, and there is nothing stopping you going into business as soon as possible.



Bridget is a professional freelance writer. She writes on many subjects but specialists in auto, lifestyle & personal finance.