Categories: Business

Things to Consider When Hiring a Company to Design Your Exhibition Stand

If you are planning to take your company to an upcoming exhibition or trade show, you have probably given some thought to whether or not you want to hire a professional agency to design your stand. Take a few minutes to consider the following before you settle on one:

Are they experienced in your industry?

Any well-qualified event supplier is going to be capable of serving a broad selection of industries. However, it is inevitable that they will have more experience in some sectors than other. Have a look around to find an organiser that has a solid background in your industry to ensure that you can get the most out of their services. Above all, when you are scouting around for a company to design your stand, don’t be afraid to ask them pointed questions about what kind of background they have in your field.

How much experience do they have?

This is a fair consideration any time you are hiring a third party – regardless of what service they’ll be providing. Obviously, you want to work with a firm that you can count on to complete the job correctly and according to the necessary timeline. Obviously, when there are companies such as out there with decades of experience, it is difficult to justify working with newcomers that are still learning the ropes and polishing their skills.

What are their certifications, qualifications and associations?

In addition to years of experience, another way to gauge a firm’s reliability is by looking at its qualifications, credentials and associations. Where did its head designers learn the trade? Are they recognised by relevant government bodies or industry evaluators? Any company that really believes in its service or product will have no problem subjecting itself to external evaluation – and the same applies to exhibition design teams. One prestigious industry association in the UK is the Event Supplier and Services Association (ESSA). If the company is a member, then it goes without saying that they adhere to the highest industry standards.

Will they be able to provide professional signage?

There are many considerations worth taking into account when you are shopping around for an event supplier and organiser. While the logistics of planning and setting up your booth are usually among the most pressing, it is also important that you take time to ensure they can create the collateral you need to stand out from the competition. A well-designed sign is foremost among these.

Do they have a broad selection of equipment to offer?

In addition to professional signage with a strong marketing message, you’ll also benefit from well-made equipment that is sturdy, easy to set up and visually appealing. A strong event supplier will have access to a wide variety of extras that you can use to enhance your exhibit. Given the fact that there is going to be so much competition around you on the exhibition floor, it is of the utmost importance that you seize every opportunity to stand out from the crowd.

The above are only a few of the key considerations – and there are certainly plenty of others. However, by taking these into account, you’ll be setting yourself up for greater success on exhibition day.

Antonio Richard

Antonio Richard is a senior tech analyst, where he writes about technology, mobile computing, development and design, with a focus on the intersection between new media and technology.

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