There are several different types of display formats that you can employ at an exhibition, trade show or similar event. In most cases, you will end up using several different displays in a single booth in order to make the most of your space. However, certain display types are definitely handier and more versatile than others.
Given the ease with which you can collapse, store and transport a pop up display (also known as a pull-up display), this is going to be one of the most powerful tools in your arsenal. It’s particularly handy when you plan on driving from one show to the next. There is no need to spend much time setting up and tearing down. Instead, this style of display can be quickly and easily deployed. All you need is a relatively small amount of floor space to position the stand.
A quick consultation with a display provider reveals that there are several different types of pull-up displays on the market. They vary in terms of frame size, potential display size and the shape of the display surface. The following three are generally available:
- Straight displays
- Curved displays
- S-shaped displays
The latter is a more specialised shape, and some providers may not be able to create this for you. However, it is a particularly eye-catching format for your trade show display, as it creates greater depth of field and holds viewers interest for longer.
Making the Most of Your Display
Displays of this sort are particularly useful for exhibitions and trade shows as well as for any other events organised to promote your business, which is why they are so popular with businesses and marketing companies. They offer impressive backdrop coverage, which makes them especially well-suited for big-picture messages and brand-level marketing.
Beyond that, these displays are quick and easy to set up. They can be packed in a heavy duty transit case that can easily fit in the back of your vehicle and then be wheeled onto the expo floor. Furthermore, a single person with no tools or special training can quickly deploy the entire display. In most cases, this can be accomplished in as little as ten minutes.
Given their portability and ease of set-up, these displays have become an industry standard for exhibitions and trade shows. Indeed, it is difficult to imagine a trade show setting in which a backdrop of this type would not add strong visual appeal to the display.
It’s worth noting that pop-up terminology can be a bit confusing. When you are shopping around, you may hear providers mentioning a variety of different dimensions. It’s usually something along the following lines:
- 2×3
- 3×3
- 4×3
This refers to the internal frame structure that is used to support your external display surface. In other words, the final product will be a single, unified display once it is fully deployed. However, the sub-structure will have a series of interlocking support lattices. This ensures that you can make the best of a strong and sturdy support structure from one expo to the next.
Exhibiting in business trade shows is one of the many ways you can promote your products and services. But it takes more than joining the event to make it a successful marketing endeavour; you’ll need to make sure that your promotional tools including your displays are effective when it comes to attracting visitors and converting them into loyal clients.
