For businesses, the holidays mean more reason to market. Social media makes it even easier for companies to market to consumers, because the Internet is such a popular place.
When it comes to Halloween marketing, businesses can really let their creativity flow.
Costume contest marketing
One of the cutest and most successful ways to market your business this Halloween is through a Halloween costume contest. Allow your customers to submit photos of themselves, their kids, or their animals on your Facebook or Twitter page. Offer the winner a service or product from your business.
Recipe contest marketing
A lot like the costume contest, this one allows you to let your users submit photos of their spooky Halloween recipes on your social media sites. The winner of the best recipe will receive a product or service from your business as a reward.
Use Halloween content
When you tweet or post, use Halloween icons with links to other Halloween-related articles or businesses to help draw attention to your business and your brand. It can help you receive more customers and get your name out there.
Make it a game
Have a competition with yourself to see how many spooky Halloween-related posts or tweets you can come up with to share with the world. Your creativity and hilarious statuses will attract attention from people who might not otherwise bother.
Host Halloween ads
For the season, host ads that are specific to Halloween and promote other businesses. When their customers are on your site, they’re seeing what your business has to offer and that you’re involved in the community and willing to help fellow business owners.
Promote trick or treating
Most of your customers are looking for places to take their kids where they will feel safe allowing them to trick-or-treat. Stock up on candy and advertise that you’ll be passing it out to anyone who visits your office on Halloween.
Your Facebook and Twitter followers will line up at the door on Halloween night.
If you have a company Halloween party or you participate in a trick-or-treat event in which your employees dress up each year, tweet or post photos of that. The spirit of Halloween is one that includes being involved, and the public will appreciate that.
There are literally hundreds of ideas you can use to market your business for Halloween. You simply have to know where to look to find them. Predictable Profits offers several fun and unique marketing strategies you can use this Halloween.
Halloween is about having fun and being spooky. Don’t be afraid to use that in your social media marketing to help attract new business and get your name out there.